Creating Web Appeal With Professional Photos

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You can't underestimate the importance of using a professional photographer to showcase your Phoenix home when selling it. Did you know that the majority of buyers today start their home search online?

Professional photos are a great way to separate yourself from the rest of the competition. As a homeowner, you help with the curb appeal of the home, but as an agent, it's our responsibility to give the home web appeal.

To get clicks on your house online, clients first look at the price, followed by the pictures. Photos help buyers decide if they would even want to see your home in person at all. With photos, a listing only has about 20 seconds to make an impression on a buyer - and just two seconds without them. You only get one chance to make that good first impression.

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You have just seconds to make an impression with buyers online.

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A good impression of a home encourages positive energy toward it, and emotion is the number one trigger for buyers. Additionally, professional photos make a home sell faster, and will earn you approximately $19,000 more.

Keep this info in mind when you're listing your home for sale. If you're thinking about selling, give me a call for a free consultation. I'd love to work with you!

We Are at a Turning Point in the Market

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I believe we are at a turning point in the real estate market. We are successfully transitioning from a recovery process to an expansion. The number of homes being sold has gone up, and so has appreciation. We usually like to see an appreciation rate of around 3.5%, but for 2016 we are projecting a 7% increase.

Some people might get nervous about this number, but you shouldn’t. There aren’t a bunch of crazy loans being handed out, or people buying homes they can’t afford. It’s simply a matter of supply and demand. There are not enough homes for sale on the market to meet the increased buyer demand from lowered interest rates.

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We are in expansion mode.

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From 2001 to 2007, a homeowner stayed in their home for an average of right around six years before selling. In 2007, we started to see that number increase. It peaked at 10 years in 2014. However, since last year, we’ve been seeing that number drop again. A lot of people had stayed in their homes longer because their value had dropped too much, they had too many job insecurities, or didn’t feel secure enough with the real estate market.

I think over the next 18 months, you’re going to start to see the supply match that demand. We are projecting to see the mean appreciation decrease back to normal levels as well.

This is great news for buyers and sellers. For sellers, you’re going to have less competition and higher offers. For buyers, you’re still going to see a steady increase in home values for years to come. If you have any questions for me or if you’re thinking about buying or selling, give me a call or send me an email. I look forward to hearing from you.